A 10-chapter strategic framework for marketing teams who want to move beyond AI experimentation and build something that actually works.
aimco Consulting has published the AI-Driven SaaS Marketing Playbook, a free, 10-chapter guide for B2B SaaS marketing teams building structured, AI-led marketing programmes.
The playbook is a response to a problem aimco sees consistently across growth-stage SaaS companies: marketing teams that have adopted AI tools but haven’t developed the strategy to use them well. The latest Salesforce research found that 75% of marketers have adopted AI, yet 84% are still using it to send generic, one-way campaigns. More activity. Not better results.
The playbook covers ten areas of B2B SaaS marketing; from brand positioning and content strategy through to revenue attribution, sales alignment, and building the team capability to sustain AI-led marketing at scale. Each chapter sets out the current reality, a structured AI-led approach, and the business case for doing it properly.
Most SaaS marketing teams are not short of AI tools. They’re short of a clear strategy for how those tools should fit together. This playbook is an attempt to give marketing leaders a proper framework, not another list of prompts.”
Adrian Mills, aimco Consulting
The playbook is free to download at aimco.uk.
